Paramount Communication Group

e-Marketing Solutions

  • Paramount Communication Group
  • Paramount Communication Group provides email marketing solutions to their customers. This project was started with an aim to provide value addition to their customers so that they can have a reporting engine with a host of statistics and tools to help them leverage advantages from their marketing campaigns.

    Some of the features already added to the reporting engine are:

    • Defining profiles for getting message stats
    • Defining ad campaigns and tracking/reporting for the same
    • Defining preference pages and tracking/reporting for the same
    • Bulk sync subscriber data to Blue Hornet data store
    • Perform radius based subscriber search
    • Programming C#HTML/DTHML & JavascriptXML API
    • Frameworks ASP.NETMicrosoft AjaxXML Web services
    • Database Microsoft SQL server
    • Third party Google MapsBlue HornetMessage FocusParamount Pro